Results

• Between 2018 and 2021, Brand Leadership developed a new vision, values (“HEART: Honest.Expertise.Agility.Respect.Teamwork”), value proposition (“Trusted, Agile Advisor”) (“Minet is a trusted pan-African advisor that meets the uncertainties of tomorrow by delivering risk and human capital solutions today”), and tagline (“Secure Tomorrow”);
• Reverted to the “Minet” name that existed in Africa in 1949 prior to acquisition by Aon in 1979, creatively reframed the name for Anglophone (“Minet”), Lusophone (“Minseguro”) and Francophone Africa (“Minsec”) markets; designed a new identity;
• Secured key digital and social media assets (website, Twitter and LinkedIN) and protected Trademarks across Africa.
• Delivered a multi-media launch campaign and stakeholder (staff and key B2B customers) launches in 10 different countries;
• Trained staff on the new brand, and
• Launched extensive public relations across Africa and 10 different countries.

Results

• Brand Leadership helped to create a new vision (“Re-imagining a better future through digital solutions”); values (“Learn. Lead. Legacy”); and name (“inq”) that captured the essence of the new value proposition (“Simpler. Seamless. Solutions”) of the new brand o define and distinguish it competitively; bring clarity to stakeholders internally and externally, and establish “inq” as a formidable new provider of intelligent connectivity through seamless delivery of cloud and digital services and technologies.
• Designed the new identity and applied it across key digital touchpoints (website, app and social media).
• Secured digital assets (website and social media).
• Trained internal stakeholders on the new brand guidelines and behaviors to deliver a clear, consistent and competitive brand.
• Launched the new brand virtually to external (customers) and external (staff and directors) stakeholders during Covid (2020).

Results

• Brand Leadership developed a brand blueprint for Kakuzi that consolidates its value proposition (“Growing Together”) for customers, validates its brand credibility, drives its culture and defines the capabilities required to deliver on its promise to all stakeholders;
• Refined and simplified the values to a memorable acronym –“MINDFUL” – Moral, Inclusive, Nimble, Diligent, Fair, Utu and Lively;
• Evolved and enhanced the Kakuzi identity; segmented into corporate and consumer (product) brands, and streamlined the brand architecture to define the alignment between the corporate and sub-brands.
• Developed concept for a “Kakuzi Farmer’s Market” to bring alive the Kakuzi brand to customers.
• Developed new packaging concept and direction for Kakuzi packaging, website and all re-looked all key touchpoints.
• Trained all 3,000 Kakuzi staff on the revitalized brand and their responsibility as brand champions.

Results

SA WEF night highlighted as one of the most exciting WEF nights that brought Africa alive at DAVOS. The programme was supported with an integrated communications campaign and media partnerships building on an invitation to investors to “Grow with South Africa.”

Results

Engaged all relevant stakeholders internally (staff) and externally (traveller, retailers and contractors) through integrated media (digital campaign, social media, traditional and ambient media, promoters and TV) that created awareness and understanding of how to travel safe, mininus infection and travel again. No mass infection cases were reported at the airport or among staff, and the aiport re-opened again successfully after 12 months.

Results

Brand Leadership created a framework for selecting properties aligned with its value proposition, measuring return on investment for brand and business, and recommendations on consolidating, on-boarding ideal sponsorships and exiting properties not aligned with the FNB brand.

Results

Live Events – 2012 - 2019

• 2,800+ Delegates in attendance
• 10 Sitting and Former Heads of State and 50+ CEO’s and Captains of Trade and Industry in attendance
• 30 Ministers of Agriculture, Finance, Commerce and Trade
• 300+ Speakers, Rapporteurs and Moderators
• 75 International Journalists
• 1,800+ Unique media mentions globally
• 90+Countries Represented
• 50+ Exhibitors

Virtual - 2020

• 10,500 Delegates, 500 Speakers, 150 Countries, $4,7bn Investment Opportunities.

Results

Brand Leadership delivered a transformed bpr brand that leverages the group brand (Atlas Mara) and local insights:

• Value proposition, Together for a better tomorrow, and evolved existing tagline, “Banki yacu, Hafi yacu” (Your Neighbourhood Bank) to “Your Bank. Your Future. Banki Yawe. Ejo Hawe,” new personality, PEAK (Proactive, Energetic, Approachable nad Knowledgeable) and values – Credible, Caring, Commmitted, Courageous and Connected, aligned with the enhanced positioning as a platform to vision to grow the BPR bank into best bank in Rwanda and the only true universal bank locally.
• A brand architecture to manage the brand relationship between the group (Atlas Mara), corporate (pbr) and product brands.
• A new brand identity incorporating the (_________a part of Atlas Mara) convention that ATMA had established for all their subsidiaries, transforming the visual identity from the traditional green that was inspired by the former brand’s agricultural focus to a new blue extracted from one of Atlas Mara’s primary corporate colours.
• The new brand was applied across all key touchpoints, including a concepts for the branches, website and events.
• The new brand was launched by H.E. Paul Kagame and the ATMA leadership on the sdelines of the WEF in Rwanda on 11 May 2016.