Multi-method user-oriented research capabilities to provide insights that help clients to make informed decisions and choices for their brands and businesses facilitated through:
Brand
Positioning
Insights-led processes to create a unique place that a brand occupies in the minds of the customers that is differentiated from its competitors as an anchor for delivering the brand.
Brand
Naming
Insights-led process for creating, vetting and trademarking distinctive names for brands and business.
Brand Architecture
and Portfolio Strategy
A strategic approach to helping businesses organise their portfolio of brands, sub-brands, products, and/or services and divisions.
Employee Value
Proposition
A brand-led approach for articulating an employer’s distinctive value proposition to help clients attract, retain and/or inspire employees to buy-in the vision and brand of an organisation.
See Featured Case Study