Building Great African Brands &
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Ikalafeng Addresses Inaugural Brand Ghana Identity Summit In Accra, Ghana
Ghana News Agency, 1 September 2010

Mr Thebeestile Ikalafeng, Chief Executive Officer and founder of Branding Leadership, called on Ghanaians to focus on culture, capability and experience to brand the country. He advised that like the other developed countries which have been successful in branding their countries to identify the negative things about the country and promote more of the positive things to serve as the brand.

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Ikalafeng Addresses Inaugural Brand Ghana Identity Summit In Accra, Ghana