2012 Ideas Expo Botswana – Recap
Ms Z, Soul Canvas, 4 November 2012
His presentation, though centered on branding and how important it is for Africa, resonated on so many levels because branding is essentially selling your personality and identity. Who you are and what you believe in is reflected in your product. Branding also communicates how you think others view you or how you want others to view you. If you want people to think you are fun and exciting, then you will use bright colours for your packaging and interesting logos (e.g. Coke). If you want people to think you are serious and sophisticated then you may be more sparing with your colour choices and use a more structured design for your packaging and logos (e.g. Sanlan Investment Management).