Zuma Appoints New Muscle To Market SA
City Press, 31 October 2012
President Jacob Zuma has appointed new members of the Brand SA Board of Trustees to help strengthen the South African brand identity locally and abroad. Brand SA was established in 2002 as the International Marketing Council to promote the South African brand. The primary objective of Brand SA is to develop and implement a proactive and coordinated international marketing and communication strategy for South Africa.