Building Great African Brands &
Global Brands in Africa

Ghana Must Project An International Image Through Commerce
Dorcas Efe Mensah and Adam Reese, Myjoyonline.com, 6 September 2012

Ghana has been advised to select certain homegrown resources, products and services to brand in order to project a national image to the international community.

Speaking at a day’s stakeholders forum by Brand Ghana, Chief Executive of the Brand Leadership Group in South Africa, Thebe Ikalafeng, said Ghana should shift focus from begging and borrowing to promoting trade and international interest in Ghana through branding.

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Ghana Must Project An International Image Through Commerce