Building Great African Brands &
Global Brands in Africa

The Politics & Power Of Africa’s Middle Class
Freshfields Bruckhaus Deringer, Perspectives, July 2012

“Brands in Africa always do something, whether putting food on the table, providing entertainment or helping people to talk to each other. For many Africans with limited resources in the past, brands always represented ‘an investment’ that can be trusted to last,” Says Thebe Ikalafeng

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The Politics & Power Of Africa’s Middle Class