Building Great African Brands &
Global Brands in Africa

Nurturing Brand Pride From The Inside Out
Tarryn Giebelmann, COUP, July 2011

Brand pride is when employees of a company care enough and are willing to advocate as well as to defend, the brand at any point in time, even when they are off duty.  I think a key issue is that a disconnect happens when what is promised does not equal what is delivered.

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Nurturing Brand Pride From The Inside Out