Building Great African Brands &
Global Brands in Africa

Why The ANC Is The Coke Of Political Branding
Fiona Forde, Sunday Independent, 26 November 2008

"What the ANC needs to ask themselves is whether the current leadership embodies the same values as the preceeding leadership of the ANC, particularly the OR (Tambo) and (Nelson) Mandela and (Walter) Sisulu crop," argues Ikalafeng. "If they do not, then the brand is in trouble."

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Why The ANC Is The Coke Of Political Branding