Going For Gold
Kim Penstone, MarketingMix, November 2001
Nike is the world's leading sports brands. In SA, it's also leading the field in the world of advertising. Along with The Jupiter Drawing Room, it has won in excess of 65 awards in only five years. Kim Penstone tracks down Thebe Ikalafeng, executive director: marketing at Nike and chairman of the Loeries to uncover Nike's secret to success.